Autumn Rush: 5 Things to Do With Your Website Before the Season

Summer is slowly coming to an end, and for businesses, this means one thing: the busiest time of the year is beginning. Before the autumn season, Black Friday, and the Christmas rush, now is the last moment to prepare your website. Here are 5 things you should do right now!

1. Test Speed and Mobile Experience!

Autumn campaigns will bring increased traffic. Will your site handle the load? Run a speed test using Google PageSpeed Insights and fix critical errors. Check the site on mobile too: is the checkout process smooth? Are all buttons easily clickable?

2. Update Your Content and Offers!

Do you have a new service? Have your prices changed? Now is the time to update content. Plan your autumn promotions and prepare the banners and landing pages for them. Don't rush at the last minute!

3. Check Contact Forms and Checkout Process!

There is nothing more annoying than losing a customer due to a technical error. Fill out a test form and perform a test purchase in your webshop. Does credit card payment work? Do you receive the notification emails?

4. Plan Your Marketing Campaigns!

Prepare not just your website, but your marketing too! Write ad copy in advance, create creatives, and plan which channels you will communicate on. With a well-thought-out campaign plan, you will be much more effective.

5. Perform a Security Check!

Increased traffic can also attract the attention of hackers. Update WordPress and plugins, and create a fresh backup of your site. Make sure your security settings are in order.

Preparation is the key to success. The few hours you spend on your website now will pay off many times over in the autumn season.